Authentic Color

Benjamin Moore Authentic Color

Benjamin Moore colors can only be made in Benjamin Moore Paint.
Mismatched colors are often not evident until the paint is on the walls, and the results can be disappointing. Competitors may claim they can match Benjamin Moore® colors, but the truth is that they can’t.

You can only get true Benjamin Moore colors using Benjamin Moore paint. The reason lies in the manufacturing process. Benjamin Moore paints are created using proprietary colorants and resins and formulated with patented waterborne technologies. This highly controlled system ensures the quality of Benjamin Moore paints and the purity of the colors.

When a competing store offers to match a Benjamin Moore color, their scanner simply provides its “best guess” for matching the color using another paint, generic colorants, and a different tinting system. While the color may come close, the final result is not the color you spent days or weeks deciding upon. In other words, it’s a knockoff.Be sure that the color you pick is the color you get. Authentic Benjamin Moore colors are available only at your local Benjamin Moore retailer.

Be sure that the color you pick is the color you get. Authentic Benjamin Moore colors are available only at your local Benjamin Moore retailer.